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TUC digital

How to start a CRM change project in your union

Many unions are currently considering the future of their membership databases. For some, products are being retired or contracts coming to an end. For others, a run of high pressure large ballot campaigns has highlighted a need for greater accuracy and agility. In some, there are fewer developers with the expertise to support an older … Continue reading How to start a CRM change project in your union

The post How to start a CRM change project in your union appeared first on TUC Digital Lab.

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CRM TUC digital

Managing CRM change projects in unions

As unions digitise more and more of their operations, new tech tools are becoming essential across all their functions. However, the systems used to manage membership data are still the most critical that unions rely on. This new TUC Digital Lab report looks at Customer Relationship Management (CRM) systems from the perspective of the union … Continue reading Managing CRM change projects in unions

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blogs Digital Instagram Instagram Stories

Add the ‘Vote Yes for the NHS’ graphic to Instagram Stories

Instagram Stories allows you to add stickers from their library. But what if you want to use a custom sticker to brand your story?

The post Add the ‘Vote Yes for the NHS’ graphic to Instagram Stories appeared first on digital.unison.

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CRM membership TUC digital

Running CRM projects in unions

In September, the TUC Digital Lab ran a workshop for unions working on or considering CRM migration projects. This is the second time we’ve covered CRM in the Digital Lab and, for the second time, it was very popular, with more than 40 union staff from over 30 unions of all sizes attending, ensuring we … Continue reading Running CRM projects in unions

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TUC digital

What we’ve learned from growing the TUC’s social media comms

The TUC has been evolving our approach to social media in the last couple of years. Here are a few of the principles of what we’ve tried, and what we’ve learned in doing it. Social is a battle for attention The starting point for a lot of our content is that on social media most … Continue reading What we’ve learned from growing the TUC’s social media comms

The post What we’ve learned from growing the TUC’s social media comms appeared first on TUC Digital Lab.

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TUC digital

We Demand Beta: Digital responses to the cost of living crisis

Last week’s TUC Digital Lab workshop brought together colleagues from different unions to discuss unions’ digital responses to the cost of living crisis. In short – what can we all do to help people when: Inflation is running at 9-11%; energy bills are soaring; the government response is weak; and their default position is to … Continue reading We Demand Beta: Digital responses to the cost of living crisis

The post We Demand Beta: Digital responses to the cost of living crisis appeared first on TUC Digital Lab.

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TUC digital

Improving inclusivity in online union meetings

Many unions found that the number of people attending union events and meetings rose during the pandemic, as events moved online. Also the diversity of members attending grew, as many of those who…

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TUC digital

Driving real world activity through distributed digital event campaigns

In the run up to the We Demand Better rally on 18 June, the TUC tested new ways to spread the word amongst union activists and potential marchers. As well as a series of local “road show” events, we…

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TUC digital

Tories’ online voting block makes digital more important for strike ballots, not less

This weekend, Business Secretary Kwasi Kwarteng signalled in the Telegraph that the government would finally rule out allowing unions to use online voting in strike ballots. This is annoying to see…

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TUC digital

Talking about digital campaigning in unions

This week, colleagues from 10 TUC unions came together at a Digital Lab office hours session to share thoughts on digital campaigning. Here’s a note of some of the points we discussed….