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Picture pefect picketing: top tips for picket line photos

Picture perfect picketing. Here’s a few top tips to get the perfect snap. 

The post Picture pefect picketing: top tips for picket line photos appeared first on digital.unison.

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TUC digital

Next steps in CRM for unions: 3 years on from PCS’ Salesforce move

Over the past five years our digital projects team have been working to transform PCS, based on the back of a move to the cloud CRM platform Salesforce and Microsoft Office 365. We started our journey with Salesforce in 2018. Initially we worked with a Salesforce partner called Fonteva. Fonteva developed membership organisation functionality with … Continue reading Next steps in CRM for unions: 3 years on from PCS’ Salesforce move

The post Next steps in CRM for unions: 3 years on from PCS’ Salesforce move appeared first on TUC Digital Lab.

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TUC digital

Working with members on new content ideas around the cost of living

The cost-of-living crisis is having a huge impact on our members’ lives. Unions are working to help members win better increases to pay, but there could also be opportunities for us to offer members advice, community, news or practical help around other aspects of the situation. The TUC Digital Lab worked with several trade unions … Continue reading Working with members on new content ideas around the cost of living

The post <strong>Working with members on new content ideas around the cost of living</strong> appeared first on TUC Digital Lab.

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TUC digital

Data for industrial action balloting – PCS case study

At PCS, we took the decision a few years back to modernize our membership database with Salesforce – a modern platform CRM system. That’s been an important underpinning for this work as it allowed us to take on deeper and more responsive tech projects in many areas around member data. Where it’s been particularly helpful … Continue reading Data for industrial action balloting – PCS case study

The post Data for industrial action balloting – PCS case study appeared first on TUC Digital Lab.

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TUC digital

#StrikeTech – Unions using digital tools to build and win disputes

There are a whole bunch of challenges for union members in exercising their right to strike, and being able to raise sufficient pressure to win their disputes. Some of those are newer trends that have been born out of the pandemic. Some have been growing for a long time. Firstly there are the hurdles in … Continue reading #StrikeTech – Unions using digital tools to build and win disputes

The post #StrikeTech – Unions using digital tools to build and win disputes appeared first on TUC Digital Lab.

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TUC digital

Using P2P SMS in a strike ballot campaign – RMT case study

For the RMT national ballot this year, we wanted to organize a turnout campaign that was based on measurable success. And one that helped us get across the doubly punitive hurdles for transport unions from the Trade Union Act. We had 42,000 members to canvas, across 15 different employers. Adding in numerous distinct grades and … Continue reading Using P2P SMS in a strike ballot campaign – RMT case study

The post Using P2P SMS in a strike ballot campaign – RMT case study appeared first on TUC Digital Lab.

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TUC digital

Using social media in strike ballot campaigns – CWU case study

Social media has been prominent in our recent campaigns, but the first point I want to make is that whilst it’s very visible, it’s not a silver bullet. Amongst all the things we do to get a vote out, it is quite far down the ladder. Other forums are often higher in our priorities – … Continue reading Using social media in strike ballot campaigns – CWU case study

The post Using social media in strike ballot campaigns – CWU case study appeared first on TUC Digital Lab.

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TUC digital

How to start a CRM change project in your union

Many unions are currently considering the future of their membership databases. For some, products are being retired or contracts coming to an end. For others, a run of high pressure large ballot campaigns has highlighted a need for greater accuracy and agility. In some, there are fewer developers with the expertise to support an older … Continue reading How to start a CRM change project in your union

The post How to start a CRM change project in your union appeared first on TUC Digital Lab.

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CRM TUC digital

Managing CRM change projects in unions

As unions digitise more and more of their operations, new tech tools are becoming essential across all their functions. However, the systems used to manage membership data are still the most critical that unions rely on. This new TUC Digital Lab report looks at Customer Relationship Management (CRM) systems from the perspective of the union … Continue reading Managing CRM change projects in unions

The post Managing CRM change projects in unions appeared first on TUC Digital Lab.

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blogs Digital Instagram Instagram Stories

Add the ‘Vote Yes for the NHS’ graphic to Instagram Stories

Instagram Stories allows you to add stickers from their library. But what if you want to use a custom sticker to brand your story?

The post Add the ‘Vote Yes for the NHS’ graphic to Instagram Stories appeared first on digital.unison.