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Union members manage most of their lives through digital interactions. From banking and travel to shopping and public services, they are used to fast, personalised responses. As a result, they expect all organisations they interact with to be responsive, transparent and available whenever they need them. However, many unions still run highly manual processes for … Continue reading Marketing automation for trade unions

The post Marketing automation for trade unions appeared first on TUC Digital Lab.

In the last post, we talked about how digitisation isn’t just about tech – it’s about adapting to meet members’ modern needs and expectations. But of course it is also about tech, and about unions developing a new relationship with it. Tech systems shape what unions are able to do every day. And just as … Continue reading Digital unionism means systems and investment

The post Digital unionism means systems and investment appeared first on TUC Digital Lab.

When trade unions talk about digital change, it’s easy to start with systems: a new CRM, an app, a website redesign. But when members experience the union, they don’t encounter this technical infrastructure. They encounter journeys. The TUC Digital Lab has worked on many themes around members’ interactions with their unions, such as online joining, … Continue reading Digital unionism means meeting members’ expectations

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In the 6 years we’ve been operating the TUC Digital Lab programme, the pilot projects, events and shared learning we’ve been running with our affiliated unions has generated a huge amount of content. There are reports, how-to-guides, case studies, workshop write-ups and blogs. It runs to over 330,000 words in all. And as it’s spread … Continue reading What is digital trades unionism? A short blog series

The post What is digital trades unionism? A short blog series appeared first on TUC Digital Lab.

Online voting in UK trade union statutory ballots is being introduced this year, as part of the government’s broader reforms to modernise workplace rights, under the Make Work Pay agenda. This is something the TUC and unions have consistently campaigned for, over more than two decades. And union experience with indicative ballots means we have a … Continue reading Preparing the union for online statutory balloting

The post Preparing the union for online statutory balloting appeared first on TUC Digital Lab.

We’ve just released the latest major version of the TUC’s digital healthcheck tool, version 4.01. It’s been more than five years since our last version, so we wanted to revisit it and make some changes to reflect the fast-moving world of technology. What’s different, and what’s the same? We’ve looked across the whole tool to … Continue reading TUC digital healthcheck v4 – A new version of our union benchmarking tool

The post TUC digital healthcheck v4 – A new version of our union benchmarking tool appeared first on TUC Digital Lab.