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TUC digital

Using online advice content to help unions find and engage with non-members

The effects of the pandemic have cost hundreds of thousands of jobs, with many more still at risk. Redundancies have especially been a problem in parts of the private sector where unionisation rates…

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TUC digital

Designing online forms to engage with workers about their work

In the TUC Digital Lab we’ve been doing some research into using different formats of work advice to find and engage with non-member workers. We’ll publish more about this soon, but I…

Categories
TUC digital

Designing online forms to engage with workers about their work

In the TUC Digital Lab we’ve been doing some research into using different formats of work advice to find and engage with non-member workers. We’ll publish more about this soon, but I…

Categories
TUC digital

New digital tactics behind our key workers’ pay rise campaign

As MPs stood on their doorsteps and clapped, offered platitudes and had their pictures taken – there was a glimmer of hope for the millions of overworked and low-paid key workers who are…

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TUC digital

Making a virtual out of a necessity: NASUWT online conference 2021 case study

Organising a fully virtual and democratic trade union conference. By NASUWT’s Sammy Connell and Chris Weavers. The NASUWT held its centenary Annual Conference at the ICC Belfast Convention…

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TUC digital

Testing your union’s new digital services by prototyping

Prototyping is a very important tool when it comes to designing new digital systems. As non-profits, reliant on members’ contributions, unions have to be careful to get the best returns out of…

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TUC digital

Discover, define, develop: A model for designing for change in unions

Last year, we launched a new module in the TUC’s leadership development programme, Leading Change. It expands our long running course to also look at how digital can support (and challenge)…

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TUC digital

Unions and digital disruptors

In recent years, new digital start-ups have changed the faces of whole industries. New entrants have risen to dominance in their sectors and previously major players have collapsed. The pace of…

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TUC digital

Online joining in unions – current and best practice

In 2021, people expect good quality digital interactions with all companies and organisations. Unions are no exceptions – prospective members will expect to be able to easily and immediately…

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TUC digital

Producing union digital conferences

As Covid-19 stopped mass gatherings in person this year, many unions had to make a choice whether to cancel their big conference events or to quickly rework long-running formats for a digital medium….